Is Brand Image Overrated? A Case Study of New Balance Consumer Behavior in Pekanbaru, Indonesia

View Full Paper

Ask AI

Bookmark

Authors

Discussion

Analysis demonstrates that product quality and price significantly influence purchasing decisions for New Balance shoes in Pekanbaru.

Brand image has no significant influence on purchasing decisions, suggesting that consumers may prioritize other factors.
Product quality shows a significant positive impact on purchasing choices, with quality being a decisive factor for buyers.
Price is also a significant factor influencing purchasing decisions, highlighting its importance in consumer choice.
The study used multiple linear regression analysis to assess the influences on purchasing decisions among New Balance users.

Saputra et al. (2025) studied this question.

View Full Paper

Ask AI

Bookmark