Quantitative survey shows product quality and price perceptions significantly affect repurchase intention in Bandung Raya, highlighting customer satisfaction as a key mediator.
Key Points
Perceptions of product quality and pricing significantly impact consumer satisfaction and repurchase intention.
Data from 120 respondents revealed a favorable relationship between product perception and repurchase intention.
The study utilized multiple regression and the Sobel test for data analysis, supporting its findings on mediation effects.
Findings will guide PT Sepatu Bata Tbk in strategizing marketing efforts to enhance customer satisfaction and loyalty.