October 2, 2025

The role of artificial intelligence in social media

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This research demonstrates how AI boosts user engagement and monetisation in social media platforms, suggesting new opportunities.

AI revolutionizes social media, enhancing user engagement and advertising effectiveness, along with monetisation.
Findings indicate that AI technologies significantly increase revenue generation for digital content creators by improving targeting.
The research employs an extensive literature review with case studies examining AI-driven personalization and analytics.
Ethical concerns about privacy and algorithmic bias arise alongside increased monetisation potential, signaling a need for regulatory guidance.

Hussnain et al. (2025) studied this question.

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