September 10, 2025Interdisciplinary Journal of Innovation in Nepalese Academia

The Transformative Role of AI in Advertising and Marketing

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Authors

RRRamakrishnan RamachandranHematology Oncology Consultants SPSruthi PillaiTexila American University RDRam Krishna DahalTribhuvan University

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Implication

Systematic literature review reveals AI optimizes marketing practices and improves customer engagement, indicating a shift towards relational methods.

Key Points

AI enhances conversion rates and reduces costs through data-driven insights and automated processes, fostering efficiency.
Findings from 98 peer-reviewed studies highlight AI's role in personalizing messaging and customer engagement strategies.
The systematic review utilizes PRISMA guidelines to analyze AI's capabilities in advertising, offering practical integration guidance.
Challenges persist, including algorithmic bias and privacy concerns, necessitating ethical frameworks like Explainable AI for transparency.

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Ramachandran et al. (2025) studied this question.

synapsesocial.com/papers/68c2416eb210217d6479ee9c https://doi.org/10.32674/2q7y1a35

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Implication

Systematic literature review reveals AI optimizes marketing practices and improves customer engagement, indicating a shift towards relational methods.

The Transformative Role of AI in Advertising and Marketing

Discussion

Member takes

Implication

Key Points

Cite This Study

The Transformative Role of AI in Advertising and Marketing

Discussion

Member takes

Implication

Key Points

Cite This Study

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