The Impact of AI on Social Media: Trends, Challenges, and Future Directions

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This research compiles perspectives on AI's impact on social media, highlighting trends in cybersecurity and marketing.

AI enhances social media by identifying misinformation and detecting threats, while addressing ethical concerns.
The review assesses AI's application in crunching public opinion data and improving digital crisis communication strategies.
AI-driven tools are shaping targeted marketing approaches, supporting better customer engagement and advanced sales technologies.
Findings underscore the need for responsible AI use in social media, ensuring transparency and ethical considerations are prioritized.

Goldi Soni (2025) studied this question.

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