Beyond Profit: A Faith-Driven Framework for Customer Satisfaction in Melaka’s Islamic Financing Sector

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Discussion

Conceptual framework illustrates customer satisfaction drivers in Islamic finance, highlighting religiosity's role.

Customer satisfaction in Islamic finance is influenced by five key determinants, including shariah compliance and service quality.
The study introduces religiosity as a moderating variable that strengthens the impact of shariah compliance on customer satisfaction.
Ajzen's Theory of Planned Behavior and the SERVQUAL model are integrated within the proposed framework for understanding consumer behavior.
Insights from this framework can enhance customer loyalty and ethical financial engagement in Melaka's Islamic financing sector.

Jamil et al. (2025) studied this question.

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