The Effect of Service Quality and Promotion on Consumer Purchase Decisions at Raja Bebek

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Both service quality and promotion positively impact purchasing decisions, highlighting their importance.
The study used a survey of 120 active consumers in the retail sector to analyze influences.
Data analysis applied multiple linear regression to measure the effects of independent variables.
Findings emphasize the need for improved service quality and effective promotions for better customer loyalty.

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Quantitative analysis shows service quality and promotion significantly boost consumer purchase decisions.

Tarigan et al. (2025) studied this question.

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