September 25, 2025PublizistikOpen Access

Trust in gendered voice assistants—the special case of gender ambiguity

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Acoustically ambiguous voices evoke lower trust than distinctly gendered voices, indicating disfluency.
Participants rated trust and intentions to adopt based on gender identity, revealing effects of stereotype theory.
Gender-ambiguous voices in voice assistants currently result in negative user attitudes and acceptance issues.
Findings suggest that automated communicators may follow different heuristics than human communicators regarding gender roles.

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Online experiment reveals how gender ambiguity impacts trust in voice assistants, highlighting perceptions of acoustic and ascribed gender.

Mooshammer et al. (2025) studied this question.

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Online experiment reveals how gender ambiguity impacts trust in voice assistants, highlighting perceptions of acoustic and ascribed gender.