August 22, 2025Proceedings of the Human Factors and Ergonomics Society Annual Meeting

Voice Similarity and its Impact on Cognitive and Affective Trust in Automated Vehicles

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Users showed significantly higher cognitive trust when the AV voice matched their own characteristics, resulting in greater acceptance.
Participants in an online study reported higher levels of affective trust due to voice similarity based on gender, impacting their emotional connection.
The study utilized an innovative online approach to understand how demographic alignment of AV voices affects user trust in vehicles.
Findings suggest that improving voice personalization can enhance the relationship between humans and automated vehicles, fostering increased trust.

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Implication

This research demonstrates how voice similarity influences cognitive and affective trust in automated vehicles, indicating a need for personalized design.

Cite This Study

Zhang et al. (2025) studied this question.

synapsesocial.com/papers/68af73637567bf4f94fed1e8 https://doi.org/10.1177/10711813251364804

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Implication

This research demonstrates how voice similarity influences cognitive and affective trust in automated vehicles, indicating a need for personalized design.

Voice Similarity and its Impact on Cognitive and Affective Trust in Automated Vehicles

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Discussion

Implication

Cite This Study

Voice Similarity and its Impact on Cognitive and Affective Trust in Automated Vehicles

Key Points

Discussion

Implication

Cite This Study

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