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September 25, 2025Information Management and Business ReviewOpen Access

Determining Factors of Behavioral Intention to Adopt Digital Banking: A Pilot Study on Youngsters in Malaysia

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Authors

SRSiti Norbaya Mohd RashidUniversiti Teknologi MARASNShereen NoraneeUniversiti Teknologi MARAABAzlin Zanariah BahtarUniversiti Teknologi MARA

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Implication

Pilot study reveals performance expectancy and facilitating conditions boost behavioral intention in youngsters.

Key Points

  • A significant positive relationship exists between behavioral intention and performance expectancy.
  • Study analyzed responses from 55 participants using reliability and regression analysis.
  • Social influence and facilitating conditions also impact young consumers' intention to adopt digital banking.
  • Understanding these factors can help improve strategies for digital banking providers.

Cite This Study

Rashid et al. (2025) studied this question.

synapsesocial.com/papers/68d5bd64dc445aa9033b032chttps://doi.org/10.22610/imbr.v17i3(i).4695
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Also Consider

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  1. 1Factors Influencing the Intention to Use Digital Banking Services among Consumers in Perak, Malaysia2025
  2. 2Understanding the Key Drivers Behind User Selection of Digital Banks2025
  3. 3Click, Trust and Stay: What Keeps Indonesians Using Digital-Only Banking?2025 · 1 citations
  4. 4Factors Affecting the Internet Banking Adoption among Professionals in Bangladesh2025
  5. 5THE INFLUENCE OF CONSUMER INTENTION TO ADOPT MOBILE BANKING APPLICATIONS: A REVIEW OF THEORETICAL FRAMEWORKS2025