The Review of TOE Factors Influencing Sales Performance Among SMEs and Mediated By The Online Platform Adoption

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Quantitative research shows online platform adoption enhances sales performance in SMEs, indicating critical T-O-E influences.

Online platform adoption significantly boosts sales performance among small and medium-sized enterprises in Malaysia.
The study identified perceived compatibility and top management support as key factors impacting sales performance.
Using a quantitative research method, 384 retail sector respondents were surveyed to assess these influences.
These findings suggest enhanced online integration may drive strategic growth for SMEs in a competitive market.

Nizam et al. (2025) studied this question.

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