Technological Influence on Sales Performance: A Systematic Review of Drivers and Barriers in SME Digital Transformation

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Systematic review identifies drivers and barriers influencing sales performance in SMEs, suggesting strategies for effective digital transformation.

Digital transformation enhances sales performance in SMEs through key drivers like leadership commitment and innovation.
The review analyzed 40 studies, revealing significant internal and external enablers including e commerce and cloud computing.
Assessment included theoretical frameworks such as the Resource-Based View and Dynamic Capabilities Theory, highlighting digital capabilities' sales impact.
Key barriers to adoption include financial constraints and skill gaps, necessitating integrated support strategies for SMEs.

Chukwuebuka et al. (2025) studied this question.

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Systematic review identifies drivers and barriers influencing sales performance in SMEs, suggesting strategies for effective digital transformation.