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August 19, 2025Open Access

Digital Marketing Adoption and SME Competitiveness: An Empirical Analysis Using the Toe Framework

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Authors

TSToong Hai SamINTI International UniversityHMHalek Mu’minINTI International University

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Implication

Quantitative analysis finds digital marketing adoption boosts business performance in SMEs, highlighting technology's role.

Key Points

  • Digital marketing adoption significantly improves business performance in SMEs, indicating technology's central role.
  • Technology factors have the largest positive impact on digital marketing adoption; organizational and environmental factors follow.
  • A cross-sectional survey assessed 218 SMEs using validated tools and Partial Least Squares Structural Equation Modeling.
  • The findings underline the importance of technology-readiness and platform compatibility for successful digital transformation.

Cite This Study

Sam et al. (2025) studied this question.

synapsesocial.com/papers/68af4093cf1dd9ea359ec6bchttps://doi.org/10.20944/preprints202508.1207.v1
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Unlocking Digital Success: A TOE Framework Analysis of Digital Marketing Adoption for Enhanced SMEs Competitiveness2025 · 7 citations
  2. 2Uncovering The Barriers and Business Impacts of E-Commerce Non-Adoption Among SMEs: A TOE Framework Perspective2025
  3. 3Investigate The Relationship Between ICT Adoption and SME Performance with Digital Literacy Serving as A Mediator Variable Using TOE Framework2025
  4. 4The Review of TOE Factors Influencing Sales Performance Among SMEs and Mediated By The Online Platform Adoption2025
  5. 5From clicks to success: The mediating role of electronic commerce adoption in Malaysian service micro, small, and medium-sized enterprises2025