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September 17, 2025Asian Journal of Economics Business and Accounting

A Study of Consumers’ Perception Towards Yoghurt of Bogura: Evidence from Bangladesh

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Authors

FSFarhana SharminSYSarah YasminEJEsrat Jahan

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Overview

Research assesses yoghurt preferences among 150 consumers in Bangladesh, indicating socio-economic factors influence choices.

Key Points

  • Most consumers in the study were younger females, with married individuals showing a higher preference for yoghurt.
  • Significant factors affecting yoghurt purchases included taste, freshness, nutritional content, and perceived pricing.
  • A probit model was employed to analyze the decision-making factors influencing consumer yoghurt choices.
  • Improving availability and pricing could enhance yoghurt demand across Bangladesh, particularly outside Bogura.

Cite This Study

Sharmin et al. (2025) studied this question.

synapsesocial.com/papers/68d4329c713b0b5dfea72720https://doi.org/10.9734/ajeba/2025/v25i91978
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