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September 17, 2025MANAGERE Indonesian Journal of Educational ManagementOpen Access

The Influence of Social Media on Public Relations as a Reinforcement of Higher Education Reputation

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Authors

AFAhmad FauziMSM. Aqil Fahmi SanjaniAZAbdul Wahid Zaini

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Overview

Qualitative analysis reveals that social media reinforces institutional reputation in higher education, highlighting ethical governance and strategic platform use.

Key Points

  • The study shows a significant impact of social media on institutional reputation through enhanced public engagement.
  • Data collected from interviews with students, lecturers, and staff illustrates the alignment of content with Islamic values.
  • Social media platforms like Instagram and Facebook are strategically used to target audiences and increase interaction.
  • Findings suggest that ethical governance in social media management is crucial for reputation management in higher education.

Cite This Study

Fauzi et al. (2025) studied this question.

synapsesocial.com/papers/68d4329c713b0b5dfea723d3https://doi.org/10.52627/managere.v7i1.650
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