Qualitative analysis reveals effective social media strategies enhance positive perceptions in Islamic education institutions, indicating broader implications for marketing strategies.
Key Points
Utilizing social media, particularly Instagram and Facebook, significantly increases visibility for educational institutions.
The research involved in-depth interviews and observations, focusing on stakeholder perspectives in the educational sector.
Effective marketing strategies incorporate educational content and testimonials from students and alumni to foster a positive image.
Social media serves as a vital tool for branding Islamic education, highlighting the importance of consistent engagement with the community.