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September 10, 2025Electronic Journal of Education Social Economics and TechnologyOpen Access

Public Relations Strategies in Improving Brand Image and Institutional Competitiveness in the Digital Era

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Authors

FZFatimatus ZahroEDEka Diana

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Overview

Qualitative analysis reveals that public relations strategies improve brand image and competitiveness, highlighting the role of social media.

Key Points

  • Public relations strategies significantly enhance the brand image of MTs Walisongo 1 Maron.
  • Social media platforms like TikTok, Instagram, and Facebook are utilized for effective communication and promotions.
  • A qualitative case study involving in-depth interviews and observations was conducted to gather insights.
  • The study identifies challenges such as limited human resources and public relations staff hours, affecting content production.

Cite This Study

Zahro et al. (2025) studied this question.

synapsesocial.com/papers/68c2416eb210217d6479f886https://doi.org/10.33122/ejeset.v6i1.912
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