August 17, 2025Cirebon International Journal of Economics and Business

The Influence of Product Quality and Price on Repurchase Intention among Sempol Kasa MSME Customers

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Product quality significantly influences repurchase intention, with a positive coefficient value of 0.270 and significance below 0.05.
Price also shows a significant positive impact on repurchase intention, evidenced by a coefficient of 0.366 and significance under 0.05.
The study employed a quantitative research method to analyze the relationship between key factors and repurchase intention.
The findings indicate that product quality and price together account for 63.2% of the variance in repurchase intention among MSME customers.

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Implication

Quantitative research reveals product quality and price significantly influence repurchase intention in MSMEs, suggesting strong business implications.

Cite This Study

Prayoga et al. (2024) studied this question.

synapsesocial.com/papers/68c236b2b210217d647759fe https://doi.org/10.70095/cijeb.v2i2.174

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Implication

Quantitative research reveals product quality and price significantly influence repurchase intention in MSMEs, suggesting strong business implications.

The Influence of Product Quality and Price on Repurchase Intention among Sempol Kasa MSME Customers

Key Points

Discussion

Implication

Cite This Study

The Influence of Product Quality and Price on Repurchase Intention among Sempol Kasa MSME Customers

Key Points

Discussion

Implication

Cite This Study

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