September 12, 2025Open Access

AI Literacy and Workforce Performance: The Mediating Role of Digital Confidence and the Moderating Role of Organizational Learning Culture

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Quantitative analysis reveals AI literacy improves performance in knowledge-intensive sectors, highlighting learning culture's role.

AI literacy enhances workforce performance indirectly via digital confidence, and organizations with strong learning cultures show amplified effects.
With a sample of 300 employees in knowledge-intensive industries, the study employs Structural Equation Modeling for hypothesis testing.
The research draws on both the Technology Acceptance Model and Social Cognitive Theory to examine key relationships.
The findings will inform strategies for cultivating AI literacy and fostering a learning-oriented workplace to optimize AI benefits.

Qaiser et al. (2025) studied this question.

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