September 12, 2025Deleted JournalOpen Access

Political Communication Strategy of the Democratic Party in Winning the Kharisma Pair in the 2024 Pamekasan Regency Election

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The Democratic Party's strategy successfully built voter support through personal and cultural communications, reflecting local values.
Key factors for success included endorsement from charismatic pesantren figures and pre-existing local social networks.
Low initial popularity of candidates and legal disputes hindered effective communication during the campaign.
The ability to adapt messaging to the socio-cultural context of Pamekasan was crucial for strategic success.

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Descriptive qualitative analysis highlights the Democratic Party's voter engagement and cultural strategies in Pamekasan.

Syarif Syarifuddin (2025) studied this question.

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