Campaign Strategy through the Online Newspaper 'Radar Bekasi' in Building Popularity (A Case Study of a Member of the Regional People's Representative Council from the Gerindra Party, Electoral District IX, West Java Province in the 2024 General Election)
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Key Points
Candidates’ popularity increased significantly through consistent online media engagement, particularly Radar Bekasi.
Key factors like media reach and public perception influence the effectiveness of political campaign strategies.
A qualitative descriptive approach with case studies, interviews, and observations was utilized in this research.
The findings emphasize the crucial role of digital media as a strategic actor in shaping political image and legitimacy.
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Implication
Qualitative analysis reveals increased electability through online newspaper Radar Bekasi, indicating its importance in modern political communication.