September 12, 2025Deleted JournalOpen Access

Assessing the Causal Relationship of Service Quality, University Image, Student Satisfaction and Student Loyalty: A Structural Equation Modelling Approach

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Discussion

Census survey reveals significant relationships among service quality, university image, and student satisfaction.

Service quality significantly enhances student satisfaction and loyalty in higher education institutions.
The study found strong positive correlations: service quality led to higher satisfaction scores at 1,378 participants.
Analysis employed structural equation modelling to assess relationships between service quality, satisfaction, and loyalty.
Results support the need for further research across other universities to validate these findings' generalizability.

Jayampathi et al. (2025) studied this question.

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