September 12, 2025Asian Journal of Education and Social Studies

Perceived Competitiveness in Malaysian Higher Education:Role of International Student Recruitment Strategies

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International students' satisfaction and perceived quality significantly enhance Malaysia's competitiveness in higher education.
Cultural diversity and affordability are key factors impacting international students' perception of Malaysian universities.
Safety and security are crucial for attracting and retaining international students in Malaysia.
The use of SEM in this analysis provided insights into the relationships between key factors affecting student recruitment.

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Implication

Quantitative analysis reveals satisfaction and perceived quality affect international student recruitment in Malaysia, indicating areas for improvement.

Cite This Study

Islam et al. (2025) studied this question.

synapsesocial.com/papers/68d41c02713b0b5dfea6553f https://doi.org/10.9734/ajess/2025/v51i92433

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Implication

Quantitative analysis reveals satisfaction and perceived quality affect international student recruitment in Malaysia, indicating areas for improvement.

Perceived Competitiveness in Malaysian Higher Education:Role of International Student Recruitment Strategies

Key Points

Discussion

Implication

Cite This Study

Perceived Competitiveness in Malaysian Higher Education:Role of International Student Recruitment Strategies

Key Points

Discussion

Implication

Cite This Study

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Also Consider