September 12, 2025International Journal of Educational and Life Sciences

Repurchase Interest Based on Experiential Marketing and Consumer Satisfaction as Intervening Variables

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Experiential marketing directly boosts consumer satisfaction, supporting the importance of engaging experiences in marketing.
Positive influences were identified: consumer satisfaction positively affects repurchase interest, demonstrating its role in customer loyalty.
Data was collected from 100 participants using random sampling to derive significant insights for marketers.
Path analysis revealed both direct and indirect effects of experiential marketing on repurchase interest through consumer satisfaction.

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Implication

This research shows direct influence of experiential marketing on repurchase interest and consumer satisfaction, indicating important marketing strategies.

Cite This Study

Gemina et al. (2025) studied this question.

synapsesocial.com/papers/68d418e1713b0b5dfea64b84 https://doi.org/10.59890/ijels.v3i8.89

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Implication

This research shows direct influence of experiential marketing on repurchase interest and consumer satisfaction, indicating important marketing strategies.

Repurchase Interest Based on Experiential Marketing and Consumer Satisfaction as Intervening Variables

Key Points

Discussion

Implication

Cite This Study

Repurchase Interest Based on Experiential Marketing and Consumer Satisfaction as Intervening Variables

Key Points

Discussion

Implication

Cite This Study

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