Corporate Social Responsibility and Repurchase Intentions: The Parallel Mediation of Consumer Satisfaction and Consumer Trust

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CSR significantly shapes consumer repurchase intentions through the mediation of consumer satisfaction and trust.
The study reveals a parallel mediation effect, with both consumer satisfaction and trust playing critical roles.
Data was collected from 230 customers via a mall intercept survey, employing advanced statistical analysis to validate findings.
Findings contribute to consumer behavior literature, emphasizing the role of CSR in enhancing customer loyalty.

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Study demonstrates how consumer satisfaction and trust mediate the impact of CSR on repurchase intentions, highlighting its importance.

John et al. (2022) studied this question.

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