Sustainable marketing in the age of artificial intelligence (ai): Opportunities, challenges, and ethical implications: An empirical study

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Empirical research examines AI's impact on sustainable marketing, highlighting opportunities and ethical implications.

AI significantly enhances sustainable marketing strategies, providing a smoother customer experience.
The study surveyed 201 marketing professionals, revealing both the benefits and challenges of AI in marketing.
With AI, marketers can better predict customer needs, streamlining many aspects of their strategies.
Challenges remain in effectively implementing AI, but its role in sustainable marketing presents promising opportunities.

Bhanja et al. (2025) studied this question.

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