September 25, 2025Open Access

The Aesthetics of TikTok Content in Enhancing Tourists’ Intention to Visit Labuan Bajo

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Qualitative analysis reveals that TikTok aesthetics enhance tourism interest in Labuan Bajo, suggesting improvements in branding strategies.

TikTok content aesthetics significantly influence tourist intentions to visit Labuan Bajo, building a strong destination image.
The research identifies aesthetic strength and emotional connection as critical factors for increasing tourist interest.
Using a qualitative approach, data were collected through content observation and interviews to analyze tourism strategies.
Marketing efforts should adapt to social media trends to address challenges in content quality and digital literacy.

Salsabila et al. (2025) studied this question.

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Qualitative analysis reveals that TikTok aesthetics enhance tourism interest in Labuan Bajo, suggesting improvements in branding strategies.