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August 19, 2025Jurnal Pengabdian Masyarakat dan Riset PendidikanOpen Access

Digitalisasi UMKM Berbasis E-Commerce: Pelatihan, Pendampingan, dan Implementasi UMKM Go Digital

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Authors

DSDessyana SuryawandariAWAghil Satrio WicaksonoMFMade Wulan Febryani

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Overview

Community service program improves digital literacy and market reach in MSMEs using e-commerce strategies, indicating potential for growth.

Key Points

  • Digital literacy of MSME owners improved significantly, leading to greater market reach and increased online sales.
  • Training and support on Shopee features and digital marketing strategies were core methods used in the initiative.
  • The community service program targeted a micro-enterprise in Sleman, demonstrating practical digitalization outcomes.
  • Higher education institutions play a vital role in supporting MSMEs navigate the digital economy challenges.

Cite This Study

Suryawandari et al. (2025) studied this question.

synapsesocial.com/papers/68af782c7567bf4f94ff0ba3https://doi.org/10.31004/jerkin.v4i1.2067
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