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September 10, 2025International Journal of Environmental Sustainability and Social ScienceOpen Access

The Effect of Brand Image, Product Quality, and Trust on Sanctuary Purchases

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Authors

APAmelia Dwi PRAMUSHINTAAHAhmad HanfanSWSari Wiyanti

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Overview

Statistical analysis reveals how brand image and product quality significantly influence purchasing decisions, indicating potential for increased sales.

Key Points

  • Brand image significantly influences purchasing decisions, showing a significance value of 0.044.
  • Product quality also impacts purchases, with a notable significance of 0.007.
  • Trust has a substantial positive effect on consumer purchasing choices, indicated by a significance value of 0.000.
  • All three factors—brand image, product quality, and brand trust—jointly influence purchasing decisions, showing a combined significance of 0.000.

Cite This Study

PRAMUSHINTA et al. (2025) studied this question.

synapsesocial.com/papers/68c241acb210217d6479fb35https://doi.org/10.38142/ijesss.v6i4.1504
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