Quantitative survey analyzes the role of customer trust in purchase decisions among EIGER Adventure customers, highlighting product quality and perceived price.
Key Points
Customer trust significantly mediates the relationship between product quality and purchase decision.
Both product quality and perceived price positively impact customer trust, influencing purchasing choices.
Analysis utilized structural equation modeling (SEM) with 200 respondents from EIGER Adventure.
Findings suggest that enhancing trust can transform product value into actual purchases, benefiting customer engagement.