September 10, 2025Jurnal Ekonomi Teknologi dan Bisnis (JETBIS)

The Influence of Product Quality, Religiosity, And Word of Mouth on Purchase Decisions Through Brand Trust: A Study of Dea Bakery in Malang

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Authors

DPDimas Aldi PangestuIndonesia University of Education TPTheresia PradianiBell (Canada)RHRifki HanifInstitut Teknologi Nasional Malang

Discussion

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Implication

Quantitative analysis reveals product quality and brand trust significantly affect purchase decisions among Dea Bakery consumers, suggesting effective marketing strategies are crucial.

Key Points

Product quality significantly influences brand trust, which in turn affects purchase decisions.
Religiosity and word of mouth also significantly impact brand trust and ultimately purchase decisions.
Quantitative research involved 100 questionnaires distributed among past Dea Bakery customers in Malang.
Data analysis included structural equation modeling to evaluate relationships among variables.

Cite This Study

Pangestu et al. (2025) studied this question.

synapsesocial.com/papers/68c23d81b210217d6478da78 https://doi.org/10.57185/jetbis.v4i8.195

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Implication

Quantitative analysis reveals product quality and brand trust significantly affect purchase decisions among Dea Bakery consumers, suggesting effective marketing strategies are crucial.