August 4, 2025Deleted Journal

Artificial Intelligence in Digital Marketing: A Systematic Review and Strategic Framework for AI-Augmented Marketing

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Systematic review identifies five strategic domains of AI-augmented marketing, suggesting new frameworks for customer value creation.

The systematic review analyzes 162 peer-reviewed articles, focusing on AI's role in digital marketing.
Key findings highlight five areas: personalized engagement, dynamic campaign automation, and generative content planning.
The research proposes the AI-Augmented Marketing Framework, integrating recent developments in AI and marketing.
This framework offers strategic guidance on managing ethical concerns and maximizing creativity in marketing.

Sundari et al. (2025) studied this question.

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