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September 10, 2025Strategic decisions and risk managementOpen Access

Structural model for creating a human-centered banking strategy in a digital environment

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Authors

YTY. V. Tyan

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Overview

This article proposes a model to enhance customer experience and employee engagement in banking, suggesting human-centrism may drive sustainable development.

Key Points

  • The model improves customer experience and employee engagement, supporting sustainable banking strategies.
  • Key components include corporate culture and social responsibility, emphasizing emotional intelligence in banking.
  • Data analysis and frameworks like B2H2H are essential for developing a human-centered approach in banking.
  • The adaptable model fosters flexible tools for managing emotions and engagement in the banking sector.

Cite This Study

Y. V. Tyan (2025) studied this question.

synapsesocial.com/papers/68c240deb210217d6479cd60https://doi.org/10.17747/2618-947x-2025-2-191-197
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Also Consider

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  3. 3Digital transformation in banking: Impact of technological innovation and an integrated framework for customer relationship success2025 · 1 citations
  4. 4Digital Transformation in Banking Leveraging Technology for Customer-Centric Financial Services2025
  5. 5Digital tools in employer brand formation in the banking sector2025