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September 10, 2025International Journal of Multidisciplinary Research in Science, Engineering and Technology.

A Study on the Impact of Price Sensitivity on Consumer Purchasing Pattern

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Authors

HSHelen Roselin Gracy. SRAR ArvindGCGeorgina Joe Infenciya C

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Overview

Observational analysis reveals that price sensitivity affects purchasing patterns in consumers, indicating key market insights.

Key Points

  • Price sensitivity significantly influences consumer buying behavior, shaping how purchases are made based on costs.
  • The analysis showed that increased price sensitivity correlates with changes in purchasing frequency and choice.
  • Observational analysis highlighted varied purchasing patterns across different consumer demographics, supporting targeted marketing approaches.
  • Understanding price sensitivity may enable businesses to adjust pricing strategies for better consumer engagement.

Cite This Study

S et al. (2025) studied this question.

synapsesocial.com/papers/68c2409bb210217d6479b562https://doi.org/10.15680/ijmrset.2025.0807029
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