Synapse
⌘+K
Synapse
PulseExploreClubsResearchersJournals
Instagram
HomeClubsExplore
August 18, 2025Enrichment Journal of Multidisciplinary Research and DevelopmentOpen Access

The Influence Of Environmental Awareness And Price On Purchase Intention Through Brand Image Mediated By Age Factor On Sukkhacitta Products

View Full Paper
Ask AI
Bookmark
Share

Authors

BSBoby Jamis Hari SelPMPutu Nina MadiawatiMPMahir Pradana

Discussion

Loading...

Member takes

Overview

Quantitative analysis shows how environmental awareness and price influence purchase intention in consumers, indicating age plays a key moderating role.

Key Points

  • Environmental awareness and price significantly affect purchase intention, facilitating a sustainable choice.
  • Both factors interact with brand image—which serves as a partial mediator—in influencing consumer decisions.
  • Research employed a quantitative approach, using data from 384 respondents analyzed via PLS-SEM to derive results.
  • Findings suggest tailored marketing strategies based on age can enhance engagement, promoting eco-friendly products across diverse consumer segments.

Cite This Study

Sel et al. (2025) studied this question.

synapsesocial.com/papers/68af33d5cf1dd9ea359e86e6https://doi.org/10.55324/enrichment.v3i5.431
View Full Paper
Ask AI
Bookmark
Share

Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Exploring Purchase Intention Toward Sustainable Fashion: The Role of Attitude, Norms, and Control2025
  2. 2Measuring Green Purchase Intention Through Green Product and Green Advertising: Mediated by Green Brand Image2025 · 1 citations
  3. 3The Effect of Quality Perception, Price Perception, and Attitude Towards Eco-Friendly Products on Green Purchase Intention in IKEA Consumers in Indonesia2025
  4. 4Sustainability Efforts in Eco-Fashion Industry: Consumer Perception Trust and Purchase Intention2025
  5. 5THE IMPACT OF PRICE AND QUALITY PERCEPTION ON CONSUMER PURCHASE DECISIONS: A CASE STUDY OF 3SECOND FASHION BRAND IN INDONESIA2025