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September 10, 2025Journal of Nusantara Studies (JONUS)Open Access

Exploring the coffee shop experience: The impact of customer experience on revisit intentions in urban specialty coffee shops

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Authors

MHMusa Olayinka HanafiASAslinda Mohd ShahrilVGVanessa Gaffar

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Overview

This quantitative analysis evaluates the role of experienscape components on revisit intentions, suggesting improvements for customer experience in specialty coffee shops.

Key Points

  • Customer experience significantly mediates the relationship between experienescape components and revisit intentions.
  • Sensory, social, and natural components enhance customer experience, influencing their revisit intentions.
  • The study employs Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze data from 153 specialty coffee shop customers.
  • Findings suggest that coffee shop owners should focus on engaging environments to foster customer satisfaction and loyalty.

Cite This Study

Hanafi et al. (2025) studied this question.

synapsesocial.com/papers/68c24009b210217d64798e44https://doi.org/10.24200/jonus.vol10iss2pp417-448
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