Strategi UMKM Konstruksi Terhadap Resistensi pada Masa Pandemi Covid-19 (Studi Kasus pada UMKM “Damai Aluminium” di Bandar Lampung)

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Qualitative analysis uncovered strategies used by MSMEs to survive COVID-19, suggesting resilience in business operations.

MSMEs managed to survive longer during COVID-19 pandemic compared to other businesses, demonstrating resilience.
Data shows that MSMEs constituted 99.9% of total business units in Indonesia in 2018, indicating their importance.
Qualitative research design focused on understanding experiences of DAMAI ALUMINIUM MSMEs during the pandemic.
Results highlight the need for simple yet effective strategies to navigate crises, especially for vulnerable sectors.

Daud et al. (2025) studied this question.

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