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September 10, 2025International Journal of Environmental Sustainability and Social Science

The Influence of Environmental Consciousness, Green Lifestyle, Influencer Credibility, and Social Media Engagement on Purchase Intention of Slow Fashion Products on the TikTok Application among Generation Z

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Authors

FAFajar ASHSIDIKSWSetyo Ferry WibowoASAndi Mohammad Sadat

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Overview

Quantitative analysis shows how environmental consciousness and social media engagement drive purchase intentions for slow fashion among Generation Z on TikTok.

Key Points

  • Environmental awareness significantly enhances slow fashion purchase intentions in Generation Z.
  • Green lifestyle influences social media engagement, which affects purchase intentions for slow fashion products.
  • Influencer credibility is linked to increased social media engagement but does not directly influence purchase intentions.
  • Marketing strategies for slow fashion must focus on environmental awareness and social engagement, rather than reliance on influencers.

Cite This Study

ASHSIDIK et al. (2025) studied this question.

synapsesocial.com/papers/68c23ed7b210217d64793928https://doi.org/10.38142/ijesss.v6i4.1459
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Factors influencing green purchase intention in fashion: Environmental knowledge, green marketing, social influence, and eWOM2025
  2. 2From Fast Fashion to Shared Sustainability: The Role of Digital Communication and Policy in Generation Z’s Consumption Habits2025 · 4 citations
  3. 3Green Marketing Orientation and Gen Z Consumers: Mediation of Green Brand Awareness and Psychological Satisfaction in Sustainable Fashion2025 · 1 citations
  4. 4The Influence of Product Quality, Price, and Lifestyle on the Decision to Purchase Preloved Clothes in Tiktok Shop2025
  5. 5Digital Marketing, Green Consumerism, and Style Engagement: Understanding Gen Z’s Thrift Shopping Decisions2025