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August 16, 2025Jurnal Manajemen Bisnis dan KewirausahaanOpen Access

The Influence of Product Quality, Price, and Lifestyle on the Decision to Purchase Preloved Clothes in Tiktok Shop

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Authors

FFFhita FhitaATAndry Stepahnie TitingABA. Bay

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Overview

Quantitative analysis reveals lifestyle, price, and product quality significantly affect Generation Z's preloved clothing purchases on TikTok Shop, suggesting new marketing strategies.

Key Points

  • Purchase decisions for preloved clothing are strongly influenced by lifestyle, emphasizing self-expression and social trends.
  • Data from 150 TikTok users aged 18-27 shows that product quality and price also play significant roles in purchasing decisions.
  • Utilizing Structural Equation Modeling, the analysis covers three variables with lifestyle having the highest effect size (β = 0.42).
  • Findings support the need for tailored marketing strategies to increase engagement among Generation Z in social commerce.

Cite This Study

Fhita et al. (2025) studied this question.

synapsesocial.com/papers/68c235fdb210217d64772cfchttps://doi.org/10.55606/jumbiku.v5i2.5698
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Measuring Generation Z’s Purchasing Decisions on Fashion Products on TikTok Live Streaming2025
  2. 2The Influence of Environmental Consciousness, Green Lifestyle, Influencer Credibility, and Social Media Engagement on Purchase Intention of Slow Fashion Products on the TikTok Application among Generation Z2025 · 1 citations
  3. 3DRIVERS OF IMPULSIVE FASHION PURCHASES ON TIKTOK SHOP: THE ROLE OF HEDONIC MOTIVES, LIFESTYLE, AND PROMOTIONS2025
  4. 4“Buy Now or Be Left Behind!”: How Does Social Media Marketing, Celebrity Endorsement, Peer Pressure, and Testimonial Affect Online Impulse Buying Behaviour?2025
  5. 5Thrifting Lifestyle: Exploring Urban Consumers' Intentions and Attitudes toward Preloved Branded Goods2025