September 18, 2025SustainabilityOpen Access

From Fast Fashion to Shared Sustainability: The Role of Digital Communication and Policy in Generation Z’s Consumption Habits

View Full Paper

Ask AI

Bookmark

Digital platforms raise awareness and normalize sustainable choices through peer validation and community engagement.
Peer influence mediates the relationship between exposure to sustainability content and responsible behavior adoption.
A persistent attitude–behavior gap is identified, highlighting the need for effective digital engagement strategies.
Weaker associations exist between perceptions of brand sustainability and purchase intention, indicating potential areas for improvement.

Discussion

No takes yet. Share an insight, caveat, or question.

Implication

Mixed-methods analysis shows digital communication and peer influence impact Gen Z's sustainable choices, implying a need for effective sustainability strategies.

Cite This Study

Arriaga et al. (2025) studied this question.

synapsesocial.com/papers/68d435dd713b0b5dfea755db https://doi.org/10.3390/su17188382

View Full Paper

Ask AI

Bookmark

Implication

Mixed-methods analysis shows digital communication and peer influence impact Gen Z's sustainable choices, implying a need for effective sustainability strategies.

From Fast Fashion to Shared Sustainability: The Role of Digital Communication and Policy in Generation Z’s Consumption Habits

Key Points

Discussion

Implication

Cite This Study

From Fast Fashion to Shared Sustainability: The Role of Digital Communication and Policy in Generation Z’s Consumption Habits

Key Points

Discussion

Implication

Cite This Study