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September 10, 2025Multidisciplinary Indonesian Center Journal

Digital Campaign Strategy of Gemarikan by Indonesia’s Ministry of Marine Affairs and Fisheries

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Authors

DWDemytri Sulistyadi WibowoDKDelis Kartikawati

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Overview

Descriptive qualitative analysis of Gemarikan campaign strategies highlights effective digital communication in fisheries.

Key Points

  • Gemarikan campaign increased awareness of fish consumption through digital platforms like Instagram and TikTok.
  • Persuasive and educational messaging shapes the effectiveness of digital communication strategies used in the campaign.
  • Data gathering involved interviews and observation of digital channels in the marine and fisheries sector.
  • The study underscores the need for adaptive digital strategies to enhance sustainable food behaviors in Indonesia.

Cite This Study

Wibowo et al. (2025) studied this question.

synapsesocial.com/papers/68c23e4fb210217d647914c0https://doi.org/10.62567/micjo.v2i3.916
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