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September 19, 2025KnE Social SciencesOpen Access

Eco-digital Media Design Campaign in Consuming Organic Food for Health

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Authors

KRKaisar ReyhanMercu Buana UniversityAWAriani Kusumo WARDHANIMercu Buana University

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Implication

Campaign demonstrates health benefits of organic food and enhances brand image on social media platforms.

Key Points

  • The campaign successfully increased public awareness of organic food, especially among Generation Z, and built positive brand associations.
  • Using strategic design thinking stages, the campaign effectively engaged audiences through compelling visuals and taglines.
  • Results indicate that eco-digital media can significantly influence healthier lifestyle choices and promote sustainability.
  • This innovative approach emphasizes the role of social media in shaping public perceptions of health and organic food consumption.

Cite This Study

Reyhan et al. (2025) studied this question.

synapsesocial.com/papers/68d437f0713b0b5dfea7738fhttps://doi.org/10.18502/kss.v10i23.19763
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