August 20, 2025Open Access

Service Quality Dan Brand Image Terhadap Repurchase Intention Dengan Customer Satisfaction Sebagai Variabel Intervening

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Discussion

Analysis shows brand image significantly influences customer satisfaction and repurchase intention, suggesting strategies for improved loyalty.

Repurchase intention increases significantly due to brand image, emphasizing its key role in customer loyalty.
Customer satisfaction enhances repurchase intention, yet only partially mediates effects of service quality and brand image.
Partial Least Squares Structural Equation Modeling (PLS-SEM) was employed to analyze relationships among variables in the study.
Focus on improving brand image and customer experience is crucial for strengthening competitiveness in language services.

Novian et al. (2025) studied this question.

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Analysis shows brand image significantly influences customer satisfaction and repurchase intention, suggesting strategies for improved loyalty.