Consumer Buying Patterns for Personal Care FMCG Products: A Case Study of Salem Town

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Consumer behaviour towards personal care products has shifted significantly, driven by urbanization and media exposure.
The study found that rising disposable incomes lead to an abundance of choices, influencing consumer buying decisions.
Analyzing consumer demographics and preferences is crucial for FMCG companies to adapt to the changing retail landscape.
Understanding consumer behaviour intricately impacts retailer strategies to enhance the overall consumer experience.

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Observational analysis reveals evolving consumer preferences in personal care products, suggesting new strategies for retailers.

Ravisankar et al. (2024) studied this question.

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