Impact of Brand Image on Consumer Buying Behaviour: Evidence from FMCG Sector in Perambalur District

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Brand image significantly affects consumer preferences, trust, and purchase decisions in the FMCG sector.
Quality perception, advertising, and packaging are key determinants influencing buying behavior among consumers.
Primary data was collected through a structured questionnaire from various age groups and incomes.
Building a strong brand image is essential for gaining competitive edge and customer loyalty in the market.

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Research examines brand image effects on consumer buying behavior in FMCG sector, suggesting key implications.

Ravi Kumar (2025) studied this question.

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