September 10, 2025Deleted Journal

Sustainable Service Qualty Model (Ssq) and Customer Loyalty: Muslim-Friendly Hospitality Services (Mfhs) in Malaysia

View Full Paper

Ask AI

Bookmark

Authors

MNMuhamad Azrin NazriUniversiti Sains Islam Malaysia AHAzreen Jihan Che Mohd HashimUniversiti Sains Islam Malaysia SASumaiyah Abd AzizUniversiti Sains Islam Malaysia

Discussion

Member takes

Implication

This research investigates sustainable service quality's influence on customer loyalty in Muslim-friendly hospitality services, suggesting new adaptations for non-western contexts.

Key Points

Sustainable service quality significantly influences customer satisfaction and loyalty in the halal tourism sector.
Catering to the specific needs of the Muslim market enhances overall service quality perception and loyalty.
The study employs interviews and surveys to gather data from stakeholders in the Malaysian hospitality industry.
Foundational insights could reshape existing service quality models to better fit Islamic contexts in marketing.

Cite This Study

Nazri et al. (2024) studied this question.

synapsesocial.com/papers/68c23d81b210217d6478e4a2 https://doi.org/10.51200/bejstd.v12i1.5139

View Full Paper

Ask AI

Bookmark

Implication

This research investigates sustainable service quality's influence on customer loyalty in Muslim-friendly hospitality services, suggesting new adaptations for non-western contexts.

Sustainable Service Qualty Model (Ssq) and Customer Loyalty: Muslim-Friendly Hospitality Services (Mfhs) in Malaysia

Discussion

Member takes

Implication

Key Points

Cite This Study

Sustainable Service Qualty Model (Ssq) and Customer Loyalty: Muslim-Friendly Hospitality Services (Mfhs) in Malaysia

Discussion

Member takes

Implication

Key Points

Cite This Study

Also Consider

Also Consider