Enhancing Hospitality Service Management and Financial Literacy for Sustainable Tourism Development : Evidence from Malaysia’s Local Destination Operators
Quantitative analysis reveals positive effects of hospitality service management and financial literacy on local tourism businesses, suggesting integration may enhance sustainability.
Key Points
Hospitality service management and financial literacy training significantly improve business sustainability for local operators.
The study found that integrated training on both competencies leads to greater positive impact than separate interventions.
Data collection involved structured questionnaires from 120 small-scale tourism entrepreneurs in East Malaysia.
Implications include the need for policymakers to adopt integrated training modules to support sustainable tourism development.