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September 10, 2025Journal of Education Humanities and Social Sciences

Multi-effect Helps the Brand Build a New Marketing Model

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Authors

BWBicong Wu

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Overview

Analysis reveals the impact of data-driven algorithms and influencer marketing on brand engagement.

Key Points

  • TikTok's multisided effects significantly boost brand marketing by enhancing engagement strategies.
  • The use of data-driven algorithms and network effects increases marketing efficiency on platforms like TikTok.
  • Understanding consumer behavior on TikTok informs brands' strategic adjustments and interactions.
  • TikTok offers interactive content formats that provide brands with precise targeting and engagement opportunities.

Cite This Study

Bicong Wu (2025) studied this question.

synapsesocial.com/papers/68c23c20b210217d6478776fhttps://doi.org/10.54097/8by76e10
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