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August 11, 2025JMET Journal of Management Entrepreneurship and Tourism

Digital Marketing’s Big Potential on Tiktok Platform: Users, Audiences, And Social Media Competitions

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Authors

PKPutra KaruniaDCDewi Rahmawati CahyaningrumEAErna Apriani

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Overview

Quantitative survey highlights digital marketing potential on TikTok, revealing user engagement strategies and competition dynamics.

Key Points

  • TikTok's user engagement significantly enhances digital marketing effectiveness, attracting diverse generations.
  • Data from a survey of 100 TikTok users reveals critical insights on audiences and social media competition.
  • Data analysis utilized SmartPLS, focusing on how TikTok's personalized algorithm boosts user interaction.
  • The study suggests TikTok provides a competitive edge for brands aiming at innovative digital marketing strategies.

Cite This Study

Karunia et al. (2025) studied this question.

synapsesocial.com/papers/68c2354db210217d6476fce7https://doi.org/10.61277/jmet.v3i2.175
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