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July 31, 2025Highlights in Business Economics and Management

Effectiveness Analysis of Streaming Media Marketing Strategies - Based on SWOT Modeling

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Authors

DLDong LiXi'an University of Architecture and Technology

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Implication

SWOT analysis reveals TikTok's competitive marketing strengths and weaknesses, indicating potential for growth despite regulatory challenges.

Key Points

  • TikTok's algorithmic recommendation system enhances user engagement and brand visibility, making it a powerful marketing tool.
  • The integration of short videos and e-commerce facilitates a seamless path from content to sales, driving conversion rates.
  • Emerging technologies like artificial intelligence play a crucial role in optimizing TikTok’s content strategies.
  • Despite strong market opportunities, TikTok faces significant external threats such as data regulations and competitive pressure.

Cite This Study

Dong Li (2025) studied this question.

synapsesocial.com/papers/68af6d967567bf4f94feb258https://doi.org/10.54097/aca74r56
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